About Us

In Spring 2023, a renowned figure in Austin, TX, known for his helpfulness (a trait proudly declared on his business cards), Cory Cranfill, embarked on a new venture. While running his online video production company, Cory had a significant epiphany, a culmination of years of experience and insight. He realized his unique blend of skills—spanning over a decade in technology training, management, and Hollywood-level video production—positioned him ideally to assist small businesses in enhancing their online advertising presence.

With his seasoned sales acumen, transforming small businesses into appealing prospects online seemed like a natural progression. Armed with a comprehensive business plan and a fiery entrepreneurial spirit, Cory established Right Tool Media. However, after months of refining sales pitches and business processes, it became clear that Cory needed a reliable partner, someone capable yet willing to follow his lead.

Enter Tod Harman, a former Microsoft colleague with a rich background in business management and sales, freshly transitioned from an IT Trainer role at a major NCAA university. Tod's vast experience made him an invaluable asset to Right Tool Media. Together, Cory and Tod, now marketing consultants, are revitalizing social media strategies for businesses, ensuring not just enhanced market presence but also an enjoyable experience for their clients. So, if you're pondering a social media makeover but don't know who to turn to, remember Right Tool Media, where the right skills meet the right tools for your success.